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By:
Greg
Lietz
Knowing
how to find the best keywords for use in your Adsense
ads is not a straightforward process. Finding and
implementing high profit, low competition keywords in
your ads really is the trick for making Adsense payoff
big.
After I had tried several things to pick out good
performing keywords, I wrote down this process that
should yield profitable, low competition keywords for
your Adsense ads. This process is not perfect, but when
you analyze it and try it for yourself, you can see that
it makes sense. Adsense that is.
Step 1
Research some keywords for your niche that have a high
CPC value. To do this, first find your
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keywords
using the Google Adwords keyword tool or another tool
that will give you niche specific lists of keywords.
Save those keywords
into a spreadsheet program as a csv file. Copy and paste
those keywords into Google's Traffic Estimator (you will
need an Adwords account). The traffic estimator will
give you the estimated clicks per day and the average
cost per click (CPC) for each keyword. Copy and paste
this information back into your spreadsheet file for
later reference.
Step 2
Multiply the average CPC by 30% to get an estimate of
your maximum earnings per click. The higher the average
CPC, the more likely the CPC for the 2nd - 8th positions
are high as well. You want this higher average CPC to
start because if the CPC starts to drop off
significantly after the 3rd position, your chance of
getting high click earnings as an Adsense publisher will
be diminished.
Step 3
I use a tool called Adword Accelerator to help with
estimating the 1st - 8th position CPC values. This tool
will estimate the CPCs for each position and allow you
to see how much the CPCs drop off after the first
position. This dramatically helps your analysis for
picking the most profitable keywords. If the CPC values
stay close to the each other and to the value of the
first position, then you will more than likely have a
profitable keyword.
Step 4
Now determine which Adsense ads occupy which positions.
You can do this by searching on Google for your keyword
and looking to see which Adsense ads are generated in
the search results and in which order they are. Another
way to estimate this is to use the Adword Accelerator
tool. It has a feature whereby Adwords ads are
dynamically displayed for a given keyword you input into
the tool to check. If the Adwords advertiser has used
"Adwords for Content" in his advertising,
these ads will be the Adsense ads someone else is
displaying on their website.
Step 5
Compare the ads you found in step 4 to the results of
using the keyword check function at the website http://www.adsensecheck.com.
If the advertisers you find by doing this closely match
those you found in step 4, you will more than likely
have a profitable keyword.
If the advertisers are not he same, then the advertiser
is possibly not using the "Adwords for
Content" mode of advertising in his campaigns. This
means that the keyword may not be the basis for the
Adsense ads and may not be profitable.
Step 6
Now you must get the traffic. If you decide to get
traffic using the Adwords approach, then just use the
keywords in your Adsense ads that scored well from the
above evaluation. Then, use lower cost per click
keywords in your Adwords ads. The difference between the
earnings from the click you get on your Adsense word
from the cost of the click you pay on your Adwords word
will be your profit.
If you are planning to use search engine optimisation
techniques to get traffic to the website where your ads
are, make sure the keywords you choose have the highest
KEI possible. KEI is the ratio of the number of searches
for a keyword to the number of competing sites having
the keyword. The combination of a high KEI and a high
score from the above evaluation will yield the best
profit results.
Article
Source: http://articlewell.com
Greg
Lietz is a freelance writer and internet businessman.
His articles provide content about web
site marketing strategies and writing
articles.
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