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By:
Tim
OKeefe
Using
the Internet journal (blogging) allows the online
marketer to talk directly to his/her audience.
Unfortunately, many marketers are not using the most
powerful feature of the blog.
Authority.
What am I talking about? When someone writes a book,
immediately they become an expert on their subject. The
writer of the Magazine article, the Newsletter author,
for some reason are revered in our society. Heck, even
the Journalist is raised on high.
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Well
instead of worrying about the why? Can we agree on the
affect?
And,
if we can agree on the affect, then we ought to be
making our opinion known. Yet, as I started this
article, most marketers are blowing their opportunity.
My
guess is that many of the marketers that jumped on the
blogging bandwagon see it as an opportunity to
manipulate a search engine.
The search engines are great. It is what our company
does. We get client's leads thru targeted search engine
traffic.
I believe that most of the blogs out there in the space,
are merely copy and paste renditions of newzie
information.
That's OK, but what if you offered your opinion on what
that means to your area locally? Your opinion gives you
personality, it makes you a real person. It makes you an
expert.
The biggest objection is usually the time. I can tell
you that I create tons of content, and I have many
readers of my content thru rss readers, visitors, and
syndication. I believe it is because I offer a very
unique take on search engines, lead generation, and
websites.
The Same Thing Said 6 Ways
We all have about 5 or 6 or 7 ways that we make a
presentation? And the reason I think we do that is we
get bored saying the same thing all the time. We also
change our presentation to fit our audience.
And, if you are good salesman you are always looking for
better analogies, and better ways to make your point
more compelling.
That is how I get my content. I will take notes from my
own presentations. If I say something brilliant, I
immediately write it down. I have a notebook of topics
and content ideas.
Another great source is news with your commentary. This
article was inspired by a piece on blogging in Revenue
magazine. I was reading it over my morning coffee and
jotted this down into my blog software.
I urge you to add your personality to your blogs. One
technique that will force you into this style is to
start using words like you, your, yours, etc instead of
acting like an impartial journalist. You are not
impartial, you are a salesperson.
If you have any success at all in your business, then
you have a unique perspective. Your public hires you for
your expertise and opinions. Not your ability to
regurgitate news.
Article
Source: http://articlewell.com
Tim
O'Keefe
310-533-9145
www.spiderjuicetechnologies.com
Spider Juice Technologies, specializes in accelerating
website profits thru traffic and lead conversion, as
well as automated follow-up strategies. Blogging is part
of that online formula.
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