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By:
Allyn
What
can be more effective than a brief, captivating message
printed on a postcard? It's quick and easy to read at a
glance. Yeah, it has a friendly feel that appeals to the
emotional side of your potential customer as well. Sure
they'll realize it's an advertisement right away, but it
has the appearance of a personalized friendly
correspondence that is pleasant and low pressure.
No, you won't close any deals with a postcard, but you
can quickly and effectively state the offer and its
advantages and give them a compelling reason to get in
contact with you. Yep, it'll be just enough to whet
their appetite for more!
People Can't Resist Reading Postcards
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How often do you get the mail, look at the name of the
addressee and pitch the envelope and its contents
directly into the trash? I do it everyday. Yeah, who
needs more mail to sort through with all of the junk
mail that fills our mailboxes and inboxes? What about
postcards? ...no envelope to
hide the contents...just the flip of a small piece of
paper...and yep, you've read it!
It just makes good horse sense that the advertisements
that get read are going to bring more response than
those that don't. Yeah, no rocket science involved here!
Postcards are much more likely to get read than other
mail or email...the curiosity factor combined with the
ease of reading, work together to make these extremely
effective marketing tools.
Postcards Save You Money
Add 4 to 9 cents in printing costs, and 23 cent
postage... and yeah, postcards are extremely inexpensive
advertisements! Think friendly...which provides a more
personal feeling...the little bars and lines of prepaid
postage, or the colourful design of a stamp. Yeah, you
can invest a little extra time in placing stamps on each
card and create a personalized affect that won't go
unnoticed!
Watch out for cheap imitations! Modern postcards are
high impact creations. We're not talking about
old-fashioned... home printed... uneven edged
catastrophes here. The postcards of today have tones so
vivid they jump off the paper at you, and pictures so
realistic you could pick the flower of the page and put
on your kitchen table. For the miniscule amount of money
you MIGHT save... if you don't make too many mistakes
along the way...heck, I say just order them! Yeah, let
the printer do all the hard work while you rake in the
profits they'll bring in
Article
Source:
http://articles-4-free.com
Allyn
has spent over 24 years helping businesses like yours
find new customers and increase sales to current
customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge
results for small-to mid-size business clients. Allyn is
the owner of AllynCutts.com and works personally with
clients to design and deliver off-line and on-line
direct marketing strategies that focus on measurable
results. Submitted with Article
Distributor.
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