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By:
Angie
Dixon
Is
there ever a wrong time to try to get free publicity for
your company, product, or service?
Oh, yeah.
The "wrong" time isn't just about bad days of
the week, like Monday morning, or bad times of the year,
like Christmas Eve.
The wrong time I'm referring to is more internal.
Let's say you're almost finished with your web site. It
will be up next week, and you're almost ready to start
taking orders. Is that the time to send out a press
release? After all, everything
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will
be ready by the time the press release hits. And you do
want to get your press release out as early as possible
so you can capitalize on the free traffic.
Don't do it. Do not, under any circumstances, send out a
press release before you have everything in place
and have tested it at least three times. Just recently I
was going to send out a release about one of my sites,
but decided to wait until I'd made a minor change to the
report signup form.
That "minor" change threw my entire web site
into disarray and it took over five hours to get it back
up. This was a live web site. I had to put up a
"technical difficulties" note and work
non-stop to fix the problem.
Fortunately, I had not sent out the press release, and
it was a Sunday evening, New Year's Day in fact, so
traffic was slow, and most people are understanding if
you put up a note saying, "It's 6:31. I know about
the problem and I'll have it fixed tonight. The site
still works, it just looks funky."
That is, they're understanding IF you haven't just put
out a press release stating that your cool new site is
ready.
A couple of days is not going to matter in terms of
long-term traffic. A big, visible mistake on your web
site could matter a lot, if you're pushing traffic to it
with a press release.
Just don't put out your press release until you're sure
you're ready. That's the only right time to send a press
release.
Article
Source:
http://articles-4-free.com
Angie
Dixon is a professional press release writer. Get a copy
of her free report, "Articles: A Dead Marketing
Tool?" at www.xpressreleases.com.
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